Pink Day star ted in 2007, when a grade nine student in Cambridge, Nova Scotia was bullied by classmates for wearing a pink shirt to school. Taking notice, two students rallied their peers to send a message to the bullies. The next day, the halls were filled with students in pink T-shirts.
Red Cross Pink Day started because two boys chose to do something about bullying rather than stand by and watch it happen. Now the movement is worldwide, educating and inspiring others to stand together and take action against violence and bullying.